Moo: Graham Cracker

Call me crazy, but I thought kids already liked chocolate. Some things have to be branded for kids -- yogurt comes to mind -- but I'm pretty sure candy isn't one of them. Nevertheless, Moo Chocolates is a company that makes chocolate for kids, and being that I'm a kid, I'm easily swayed by the image of the friendly cow on the wrapper. Michael got me this bar at the Fresh Pond Whole Foods in Cambridge, MA (throwback!)

Moo: Graham Cracker

Cocoa content: unlisted (my guess is 35%)

Notable ingredients: graham crackers

Origin: n/a

Moo is a tiny company based in Cob Cob, Connecticut, and it was started by a woman named Jackie Ekholm who ate great chocolates while in the Swiss Alps and wished there was something like it for her kids in the US. I would argue that there actually was something like it for her kids in the US -- hello, have you seen my blog? -- but that's beside the point because I'm always happy to see new brands of chocolate. Moo makes 4 varieties: rice crisps, granola, cornflakes, and graham crackers -- I'm sorry, but I have to wonder if Jackie Ekholm has ever met a real kid if she thinks their favorite cereals are Corn Flakes and granola. WRONG. The bars are inspired by "the playful cows we love," the package says.

Graham crackers are really delicious -- it's no secret. And this chocolate is really good, too, probably because it's made in such small batches and doesn't have to travel far. And, on top of that, chocolate and graham crackers go really well together -- but we already knew that, because of s'mores. So, predictably, this bar tasted great. The package was cute, the texture was good, and the website invites customers to "help us name our cows" -- what more could I ask for? And although the marketing seems a little gimmicky and unnecessary, I've got to say that this is a greater success than Go-Gurt. I guess the real test will be to see if kids actually eat this bar, or if it's just Whole Foods shoppers and obsessive perusers of the chocolate aisle.

Branding criticisms aside, this bar was good and I was happy to come across it in Cambridge because I had previously seen it only at a location of The Chocolate Room in Brooklyn. B+.