Salazon Chocolate Co.: Sea Salt & Crushed Organic Coffee

I had never heard of this company until I saw this bar last week at the Whole Foods on the Bowery. Salazon was established in 2009 by a group of hikers who -- seriously -- realized chocolate went well with salt when they broke up a dark chocolate bar and added it to their trail mix. I mean, I feel like: hello! But you can't expect everyone to know these things. Anyway, these hikers sat around a campfire and talked about turning their revelation into a business model. Thus Salazon (meaning "salted" in Spanish) was born in the mountains of Utah.

Salazon Chocolate Co.: Sea Salt & Crushed Organic Coffee
Cocoa content: 54%
Notable ingredients: sea salt; crushed organic coffee
Origin: predominantly from the DR

All of the Salazon chocolate bars -- of which there are presently 4 -- are salted by default. Salt is pretty much always good in a chocolate bar, and I like the way this bar uses the salt. Instead of integrating it, they scatter the flaky sea salt on the underside surface of the bar. The coffee is distributed this way, too. The top of the bar is smooth, the interior of the bar is consistent and uninterrupted, and the bottom surface of the bar is covered in flakes of salt and coffee. It creates an interesting texture and, I think, makes better use of the good ingredients. They're just so much easier to taste this way.

Salazon says they don't make a milk chocolate bar because they see chocolate as an energy food, as opposed to a candy. That's fine -- but the fact that all of their bars have a cocoa content of 54% seems restrictive to me. Salt and coffee, especially, would work nicely with a higher percentage. Also, chocolate doesn't have to be unhealthy, but let's face it: it's not hiking food. This bar comes in a paper wrapper with a foil inner wrapper, has absolutely no perforation lines for clean, portioned breaks, and tends to be really messy because of the flaky bottom surface.

Even so, it's really tasty. Hopefully more stores will be carrying these within the next year. B+.