Sunday, March 27, 2011

Madecasse: Sea Salt & Nibs

Mama bought me this chocolate bar. This is a company that I've seen around for a long time but it hasn't been on the blog yet. They just recently launched this new flavor -- the sea salt & nibs bar -- and I'll try anything salt-flavored at least once.

Madecasse: Sea Salt & Nibs
Cocoa content: 63%
Notable ingredients: sea salt, nibs
Origin: Madagascar

Madecasse is different from other chocolate companies. Ok, reading that, I sound like the promotional copy on the company website, but I'm actually just going to explain what distinguishes this company from the others so bear with me. A lot of fancy chocolate companies source their cocoa from a particular region -- that's what makes a chocolate single-origin. And a lot of chocolate companies source their cocoa from Madagascar -- there have been plenty on this blog. But Madecasse actually makes the chocolate in Madagascar. Or rather, they hire people to make the chocolate and then sell it out of New York, where their company is based. This creates 4x the income for the Madagascar laborers than there would be if they were only harvesting cocoa beans, and not producing the finished product.

So it's a humanitarian bar and it's a delicious bar, too. The nibs are roasted, cut large, and clustered on the bottom surface of the bar. The sea salt is ground coarsely but is distributed sparsely enough so as not to overwhelm the texture of the chocolate or the roasted flavor of the nibs. 63% is pretty nice for a chocolate bar, but I think this bar could have gone darker to better accommodate the heft of the nibs. There was a bounty of nibs!

Finally, I love a package that you tie closed with a bit of raffia. This bar gets an A-.

1 comment:

  1. Hi
    As far as I know, for locals in Madagascar , the cinagra company makes and sells the same product,and there are 72% with cocoa nibs and 80% without nib.
    Both are so wonderful. As you said, 63% is so mild and too easy to eat.

    I am happy to come across your blog today.

    From Japan