Saturday, March 5, 2011

Wonka Exceptionals: Scrumdiddlyumptious Chocolate Bar

I'm not kidding about the name of this bar. It's called Scrumdiddlyumptious Chocolate Bar, and it's made by the Wonka company, and I got it at CVS. But when I bought this chocolate bar there was also a post-Valentine's Day sale at CVS, so I also bought a box of chocolate eggs filled with peanut butter. Those, to be honest, were initially more compelling than this chocolate bar, so I've only Known this bar for the past few days. But I've come to know it quite well.

Wonka Exceptionals: Scrumdiddlyumptious Chocolate Bar
Cocoa content: Unlisted (guess: 35%)
Notable ingredients: toffee; cookie bits; peanuts
Origin: please!

I was originally a little disappointed upon opening this bar, because I was expecting there would be some sort of golden ticket gimmick or at least some sparkly foil. As it turns out, there was a golden ticket promotion for the Wonka Exceptionals chocolate bars, but now apparently the promotion has ended (according to the Wonka website) and I don't know how the company even sells these bars anymore without some sort of Willy Wonka contest shtick. Anyway -- I guess I bought it.

The ingredients make this bar sound like a big mess, and in some ways it is. It broke in about 15 places before I even opened it, and there are crags of an unidentifiable biscuity substance peeking out on the surface of the bar. I have to tell you: I tasted toffee, I tasted cookies, and I didn't taste peanuts at all. But the cookies were actually pretty delightful -- they're like buttery animal crackers, crumbled and strewn throughout a sea of mediocre milk chocolate and dubious toffee-like bits. The bar could have benefited from a more deliberate design (and less false advertising -- where were the peanuts?) but I won't lie -- it was a treat nonetheless.

Next week, we give the candy sandwich treatment another go -- this time, handcrafted. B-.

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